When businesses are looking to buy, can they find you?

I met with a client last week regarding phone and internet service for their new office. The opportunity came from a long time referral partner that sells hardware all over Wisconsin, but is based out of Milwaukee.

The meeting went very well and the client was “warmed-up” by the hardware vendor’s prequalification and by him recommending me to his prospect and setting the stage for what I do. I’ve earned the clients business and we are moving forward with coordinating the new PRI, POTs lines and internet T1. But this isn’t the point of the story…

The part that concerned me about what this client was working with is that the client is local to me and my office, but when they researched local phone equipment vendors online, they didn’t find one single phone vendor in their city when I know and work with 9 of them on a regular basis. The 3 vendors that provided the client with equipment quotes were from an hour or more away and I know that one of them is winning the business.

So, the point of the story is…how are you listed and represented online, on a website or linked to other vendors you work with? It’s a shame to have lost a $15k phone equipment sale to vendors from outside your home market.

It’s like the visiting team winning the homecoming game without your team getting the chance to show up and play.

When businesses are looking to buy, can they find you?

We're the same, we're the same, we're...

We're the same, we're the same, we're...

Take a look at just about any industry with many competitors--colleges, hotels, sedans, accounting firms (especially accounting firms)...

The websites bend over backwards to be just like all the others. You can't identify one hotel website from another if you delete the name of the hotel (unless there's a beach or a snow-capped mountain in the background).

Sometimes, we try so hard to fit in we give consumers no choice but to seek out the cheapest. After all, if everything is the same, why not buy what's cheap and close?

How about a site that says, "Here's why we're different." And means it.

(Easy to read this and nod your head, but... what's your resume look like?)

PAETEC Named to the Fortune 1000

It was announced in May that PAETEC has made it into the Fortune 1,000 List of America’s Largest Companies. This growth has been tremendous in the 12 years since we started. Our culture of open communication, personalized solutions, unmatched service and caring about people is just as strong now as ever. As a $1.58B company we still answer the phone within 4 rings with a real person (as opposed to an auto attendant) at one of our 3 US based Network Operation Centers over 80% of the time. We still believe that our customers should have access to senior management making sure that all of our customers receive an escalation list that includes the cell phone numbers of all managers and VPs involved. There is security for our customers knowing that we continue to grow and thrive in an industry where even some of the longest standing competitors are being swallowed up.

All the best!

Julie Babiracki
Agent Channel Manager

Why hire a telecom consultant?

Ever have a telephone salesperson call to switch your phone service?

The truth is; a salesperson represents one company. Maybe AT&T, Verizon, or one of the "competitive CLECs."

They'll try to sell the most profitable services their company has to offer.

On the other hand, a telecommunications consultant represents a number of companies. The consultant is familiar with the services of these companies and can offer a unified service plan that will meet your telecommunication needs at a very competitive price.

Do you know which surcharges are legitimate and which are not? Do you know what all the abbreviations and telecom acronyms are in order to decipher your monthly invoice? Are the charges detailed or just summarized?

Did you know over 80% of telecommunications bills contain errors, most often in the favor of the telecom service provider? Rates and contracts have become increasingly complex. Different billing systems exist within the same companies due to all of the industry mergers and acquisitions over the years. Customer contracted products and rates often do not match the actual services in place. Many carriers strike different deals with different customers.

In addition to incorrect rates on your telecom bills, you may also be billed for services that do not exist. It is not uncommon for a line to have been disconnected, yet the billing has never stopped. Or you may have ordered a line that was never delivered, yet you are billed monthly. Incumbent phone companies are required to allow third party billing which often results in rampant slamming and cramming charges for services you have never even heard of. All of these things increase the risk for billing errors that cost your business money.

Performing an audit of your telecommunications services annually is good business. Engaging a professional telecommunications bill auditor, such as On Track Communications can reap many benefits. A professional auditor has the benefit of looking at many bills and contracts, so they know where to look for the errors.

In addition, a professional consultant knows how to manage the ins and outs of the different telecommunications providers. They know how to identify red flags or typical holdups in correcting errors, getting refunds, etc.

A significant amount of time is saved by engaging a professional who can manage the callbacks & follow-up required to confirm that refunds are received, rates are updated, services are cancelled, billing changes are accurate, slamming charges are removed & blocked. In short, working with a professional consultant saves your staff time and strengthens your business’s bottom line.

Managing telecom costs and improving productivity are often hindered when organizations l
ack critical information and benchmarks about assets, services, costs, call traffic and vendor accounts.

On Track Communications has the telecommunication consulting expertise you're looking for. At On Track, we view telecom investments as business decisions. Business objectives, such as cost reduction, productivity gains and customer service improvement should drive the investment process. We understand the short and long-term costs and benefits associated with different telecom alternatives, and can help you avoid critical mistakes in cost and quality.

Our consulting and management services save you time, money, confusion and aggravation in collecting and analyzing information, optimizing systems, evaluating alternatives, implementing changes and working with vendors. In fact, our clients typically reduce their telecom expenses by 5% to 35% or more. Our goal is to not only lower your costs, but work with your management team to increase productivity.

Some of On Track’s consulting Services Include:

  • Operations - inventories, traffic analysis, merger integration, restructuring and security optimization.
  • Strategic - technology plans, cost/benefit studies, needs analysis and market assessments.
  • Specifications - functional and technical requirement identification, information requests and Pricing proposals.
  • Evaluations - vendor sourcing and capabilities and proposal and contract analysis.
  • Project Management - planning, design, issue management, vendor coordination and quality assurance.

Ensuring that your organization is getting the most value from its telecom systems can be a frustrating and time-consuming task. On Track has the tools and expertise to make your telecommunications effortless, reliable and affordable.

As an example we understand Healthcare organizations and the issues they are facing:

  • declining insurance reimbursements
  • HIPAA and Medicare regulations adding to administrative costs
  • increasing Malpractice Insurance premiums
  • reduced Telecom staff
  • managing autonomous branches and outpatient facilities

All of these things have squeezed their margins and taken precious dollars away from Patient Care. Our goal is to reduce their telecommunications costs so they can funnel more money to purchasing things like MRI machines, EMR systems or hiring additional doctors and nurses to better serve their patients. We can also ensure that they are taking advantage of the latest communications technologies, like Voice over Internet Protocol (VoIP).