Date: January 29th, 2015 Author: Justin Rice
I’ve worked in technology for nearly a decade now, which is nothing compared to many of my counterparts who have experienced much greater change. Over these last 10 years, we’ve seen technology and telecommunications solutions change so drastically and so frequently, it leaves us wondering how we can keep up. It’s 2015, and telecom is a very complex industry that is changing every single day. Finding a telecom solution that meets the needs of your business can be a daunting task, and often overwhelming.
Independent telecom agents can help you embrace these changes. They help your business find solutions that can meet your needs, and help you propel your business into the future. You may be asking yourself, “What’s the benefit in using an agent instead of calling a solution provider directly?” There are certainly benefits both ways, but I’m here to explain a few reasons why an agent relationship can benefit you.
• One Agent, Many Carriers: Telecom agents partner with many carriers and solution providers that provide many different services. They understand the solutions that each carrier brings to the table, and can help facilitate the relationship between you and the carrier. They understand product benefits and disadvantages, and have in-depth knowledge of the industry. Furthermore, some solutions may require multiple carriers. In this situation, the agent can act as a single point of contact for you. Your invoicing and billing will be with the carrier, but the agent will foster the relationship.
• They’re not biased: Telecom agents aren’t biased. Their goal isn’t to pitch a product or service from their company, but rather to understand the needs of your business and find carrier solutions that meet your needs. They can negotiate with the carriers on your behalf. This eliminates the need for you to sit in dozens of carrier meetings, allowing you to be more productive.
• Agents have a vested interest in you: Telecom agents typically act on a residual commission from the carrier. Because of this, they have a vested interest in the long-term success of your business and building a solid relationship with you. Agents want happy customers to build a book of business with so they can acquire future customers. They will act as a member of your team. They will assist you in addressing any service issues with the carriers and solution providers, and help you understand any changes that are taking place in the industry.
Realizing that it's time to make an upgrade to your telecommunications solution is the first step. Actually finding a solution that meets your needs can be a scary second step. It can be overwhelming and downright stressful. Hiring a telecom agent often makes this transition substantially easier.
More and more solution providers are embracing the agent channel because it’s mutually beneficial and provides great value. The bottom line is that telecom agents work to understand your business, and will work for you to find the best solution that help you propel your business into the future.